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Adding the Red Cross

September 4, 2005 @ 6:45am

A few days ago we began our internal drive to raise a group donation for the Red Cross to help victims of Hurricane Katrina. This afternoon we took another step and added those Red Cross corner buttons you see on all of our sites. They all link straight to the Red Cross with no click tracking and no landing page in between. We debated converting our ad slice or one of our other existing ad positions to a Red Cross ad, but people get a little immune to positions after a while and ad blocking software blocks standard IAB ad dimensions, so I decided to go with the upper right corner.

You can add the same buttons to your own site. We added a simple JavaScript document.write to the end of every one of our pages:

<script type="text/javascript">
document.write('<div style="position: absolute; left: 100%; top: 0px; overflow: visible; height: 120px; width: 120px; margin: 0 0 0 -120px; padding: 0; z-index: 9999; border: none; float: none;"><img src="http://www.weblogsinc.com/common/media/red-cross.gif" width="120" height="120" border="0" usemap="#rc"></div><map name="rc"><area shape="poly" coords="0,0,120,0,120,120" href="http://www.redcross.org/"></map>');
// -->

You can add the same thing to your site, just download the image you want, upload it to your site (we block most image hotlinking) and change the path for the image source.



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