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It's hip to be square

November 12, 2006 @ 9:08pm

It turned out that those great PC and Mac guy ads with John Hodgman and Justin Long made people feel sorry for and identify with the PC guy. The commercials reinforce the perception that Mac lovers dress poorly, are smug elitists and would commit felonies if Steve Jobs told them to during an Apple keynote. I think the term for that phenomenon is iRiot.

Future ads will only have the loveable PC guy. Maybe he'll discover iPods and then find out that Mac laptops can run Windows XP. Maybe armed with a MacBook Pro and a video iPod he'll meet a hot girl and she'll be into him.

It could happen.

Newer: Jage 'R' Meister

Older: Take a chance on me