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Keywords on radio station websites

November 27, 2006 @ 6:24am

I heard a radio commercial today where they told me I could do to the radio station's website to get more celebrity news. Of course, I get my fill on TMZ all week long, but I was fascinated because they told me I should go to their site and enter keyword "Christie Knight" to get entertainment news. Or was that "Kristie Night"? Or "Christy Knight"?

Why would they make a keyword system and not spell the keywords for people listening in their cars?

Turns out the spelling was none of the above. Her name is "Kristy Knight" and their celebrity news page is here.

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