I watched a couple of our rocking TV Squad bloggers interview Zach Braff and Sarah Chalke on the set of Scrubs and when Joel Keller told Sarah that he's from TV Squad, I got a little chill. That's my name. I came up with "TV Squad". How cool is that?

And that got me thinking -- complete with a J.D.-style voiceover -- about some of the companies and brands I've named over the years:

• Weblogs, Inc.
• Blogsmith
• An Event Apart, the conference series for A List Apart
  
• TV Squad and the squads it spawned (Card Squad, Download Squad)
  
• Meet The Makers, my 2002 event series
  
• Blogstakes, a 2003 blog marketing contest site
  
• The Brian Alvey Weblog
• Blog Jovi, our hard rocking private dev blog
• That's Fit, as in "All the news that's fit"
• StyleDash
• Frankensite, my web design resource for mad scientists -- conceived in 1996, it was going to be a WebMonkey-killer, but Lycos took that honor instead
  
• Tech Engine
• Blog Maverick

and the ones I didn't name:

• Autoblog, someone else owned that and Jason bought it for $400
• Gadling, Jason and his old English dictionary
• Cinematical and Luxist, also Jason -- two of his best
  
• Divester, Droxy, BBHub, PVR Wire and many of our other retired blogs, Jason
• Engadget, Peter Rojas -- I came up with "Gear Eye", but he and Jason shot it down. Go figure!
  
• Joystiq, also Peter -- Joystiq is Joystick+I.Q., but we don't mention that anywhere
  
• Netscape, that name existed long before we got to AOL, many of you kids might not know that
  

I'm still trying to get the Emurse guys to switch to "C.V. Wonder". I'm telling you, I know what I'm doing here!

I have at least one more name I came up with that I really love, but I'll have to tell you about it later. I have to catch my flight to SxSW and I'd hate for my Blogsmith team to have another CodeJam without me.