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Bowflex Revolution Home Gym in action

July 5, 2007 @ 10:05am

When I was checking out the Deidre Woollard story on Luxist which had an appearance on the Colbert Report, one of our their ad networks served up an ad for Bowflex. At first glance it looked like a woman doing a split. It took a second for me to realize that those weren't her legs sticking up in the air behind her ears.

Did it look that way to you?

Do you think the designer did this on purpose, or was it simply the only way to show someone using their Bowflex Revolution Home Gym product in the tall 160x600 IAB skyscraper ad dimensions?

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