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Twitter's business model

May 25, 2008 @ 12:49am

I finally figured out a business model for Twitter. It's advertising based and it only works if Twitter doesn't solve their scaling problems.

The way I see it, the most the Twitter user base needs Twitter to be running smoothly is about fourteen hours a day. That leaves ten hours a day of those cute "please try again later" screens. As long as they can continue to add more people than they lose every day, I could see what I have in mind being a sustainable stream of income. Any large ad network — like Overture, Federated Media or AOL — would jump at the chance to get their pool of advertisers in front of this eternally patient, gullible audience.

I totally deserve a Twitter board seat for this.

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