For one simple reason: I was sick of being the guy who runs the second hottest company in Greycroft's portfolio.
Recently, Greycroft partner Ian Sigalow wrote a blog post comparing VC exits to baseball hits. He said an exit of 2-3x is a double. 5x is a triple. I asked Ian if the AOL/Huffington Post deal was a double, triple or homerun -- knowing it was at least a homerun. I'm surprised he even sent me a serious reply.