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Crowd Fusion Announces it is the Content Management System for The Daily

March 16, 2011 @ 3:22pm

[This press release originally appeared on the Crowd Fusion website, which has been replaced by ceros.com.]

Crowd Fusion Announces it is the Content Management System for The Daily

New York, NY, March 16, 2011 — Marking a little over a month since The Daily was revealed, Crowd Fusion officially announces that it is the content management system behind the industry’s first national daily news publication exclusively available on the iPad. The editorial and production staff of The Daily use Crowd Fusion as a key part of their next generation digital newsroom. Crowd Fusion is responsible for building and maintaining the infrastructure to support the rich media content for The Daily app as well as its website, http://www.thedaily.com. Additionally, after working with Apple and The Daily to offer a subscription option on the iPad, the Crowd Fusion platform now supports Apple's new subscription model as an integrated enterprise plugin.

"To successfully launch a product as ambitious as The Daily, we knew we'd needed to build so much more than just the app itself," said Ariscielle Novicio-Ablan, Vice President of Technology for The Daily. "Crowd Fusion was the perfect partner for us, offering a full set of software and infrastructure solutions for both the scalability and flexibility that this project needed."

"When News Corp first approached me about this project, I found myself listening to all their needs and saying, 'We could do that, too,'" said Crowd Fusion CEO and co-founder, Brian Alvey. "For The Daily, our platform provides an end-to-end solution for their newsroom's writing and workflow. We've built media management tools that pull in videos, photos, wire articles and custom data feeds from a large number of sources. All of this in a  publishing platform capable of handling millions of subscribers downloading new issues, sharing content on Facebook and Twitter, and posting both text and audio comments."

"One of the more interesting aspects of this project for us has been marrying the old with the new: building a workflow system and tools for a team of editors and designers accustomed to working in print, television and online who are now able to re-imagine their craft for the first time,” said Craig Wood, Crowd Fusion COO and co-founder.

"The Daily is all about the user experience and bringing first-rate content to our readers in the most effective and compelling way,” said Greg Clayman, Publisher for The Daily. “Every step of the way, Crowd Fusion has helped to make this vision a reality, successfully building the foundation and tools for our storytelling capabilities."

About Crowd Fusion

Crowd Fusion is a high-end publishing platform for media companies and brands. Crowd Fusion's cloud-hosted CMS makes it easy for large teams to collaborate on original content, aggregated content and topic pages. Crowd Fusion's unique rendering engine enables customers to build personalized, engaging mobile applications in addition to traditional websites. Founded in 2007, Crowd Fusion raised $3 million from Velocity Interactive Group, Greycroft Partners and Marc Andreessen in July of 2008.

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